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Virginia Key Alliance

logo design

Virginia Key Alliance


The Virginia Key Alliance is a coalition of concerned citizens, dedicated to preserving Virginia Key and its unique environment for active outdoor recreation, its safe venue for non-motorized water sports and its lush wildlife and natural setting. The Alliance seeks and supports community participation in ongoing planning for any development and improvements to Virginia Key, as such changes will impact generations to come. 

I first met the group behind The Virginia Key Alliance at Miami City hall while giving a presentation advocating for environmental protections and public access on behalf of the Miami Surfrider Foundation as part of a beach access campaign. The group, comprised of volunteers from a local dragon boat team - all breast cancer survivors - blew me away with their effort to organize the community and advocate for the protection of their sport and for the marine basin in which they paddled. After a short conversation, I became devoted to support their efforts and helped to establish the organizations brand and presence in the community. The logo below was part of those efforts and it was designed with a retro Miami vibe in mind that also spoke to the beauty of Key Biscayne - the area that the group was trying to protect. 
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